Buy any men's Paul Smith sweatshirt and you are getting something by one of the true legends of British fashion. First bursting onto the scene in the 1970s, the London designer is a veteran of the industry who is still intimately involved in the design of individual items of clothing in every line his fashion house produces. The quintessential Paul Smith design is something “classic with a twist”. If you like traditional styles that also have their own unique touch or quirky aspect, you're in the right place. Little touches of bold colours and stripes are a feature of everything from a standard Paul Smith crew neck sweatshirt right through to his often-Instagrammed store in Los Angeles.