Buy outerwear from Paul Smith and bring the classic zebra logo to more of your wardrobe. Like anything from this icon of the London fashion scene, a Paul Smith zebra hoodie is a “classic with a twist”. The traditional lines are easy to recognise. But there's usually something that adds a little touch of individualism to the classic in front of you. The zebra logo has become a sign of real quality and design genius. You will find it in shops from London to Paris to Milan to Tokyo to the famously Instagrammable giant pink Paul Smith store in Los Angeles.