Come for the nautical inspiration and status symbol. Stay for the quality and technological sophistication. Paul and Shark knitwear looks great, it's comfortable, its elegant – plus, it's got it where it counts in terms of keeping you warm and dry. That's exactly what you would expect from an Italian luxury heritage brand that has become something of a legend in the European yachting and boating communities. A seafaring tradition combined with a certain sportsman-like luxury and quality that regularly sees them score highly in rankings of clothing that is actually good to wear on a boat has seen the brand achieve lasting continental fame.