One brand that continually offers fashion forward ranges year after year is French Connection, they produce unique designs which are sexy, stylish and have plenty attitude and are always on top of the fashion game. They have a huge range of men’s clothing, from casual to smart wear, as well as a range of women’s clothing which feature many sought dresses which are often seen on A list celebrities.
Over recent years French Connection has expanded from designer clothes into men's and women's toiletries, sunglasses and opticals, watches and shoes. Nevertheless they continually strive to offer quality products that are affordable in keeping with the brand identity, which was established when the company was founded.
French Connection or fcuk as you may also know them as strive every season to create collections that surpass the previous, giving us quality basics but with new injections of style and attitude, which is why it is no surprise that they are leading the way in the UK fashion industry.
When the company came out with their fcuk advertising slogan back in 1997 they caused quite a stir, with their controversial campaign featuring the simple line 'fcuk fashion' and their 'fcuk advertising'. The attitude of the brand was born and carries on today with people recognising their bold and witty personality which has placed them securely in the top of the Highstreet.