Hit a trendier target than the styles you will find in other lines under the Hugo Boss umbrella. Men's HUGO BOSS t-shirts under the HUGO brand tend to feature more on-trend touches than sister-brand BOSS. The iconic branding is still very much in evidence. But it's backed by a number of other highly fashionable designs. You still can't beat HUGO crew neck t-shirts for quality either. The highest level of craftsmanship goes into every HUGO BOSS product. And the world knows it. Wearing the famous logo is a sure sign to everyone around you that you have great taste and know quality when you see it.