Category

Tommy Hilfiger

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Brand Focus: Tommy Hilfiger

  Founded in 1985, Tommy Hilfiger has become one of America’s most well known brands. This international clothing corporation creates apparel for men, women and children, and have expanded into producing licenced products including homeware, fragrances and accessories. An initial successful focus on casual male sportswear meant that the brand took a more holistic approach to their business plans, including womenswear in their collections from 1996. The Tommy Hilfiger ranges are sold in department and individually branded stores in 90 countries worldwide. The marketing aspect of the brand became involved... Read More