The ‘Brasil’ – the Havaianas flagship product

Think of Brazil and you probably see sun and sand, carnivals, the Copacabana. And football. Sometimes all together. It’s part of the culture. This relaxed style lends itself perfectly to Brazil’s other famous export, Havaianas flip flops. A beach staple since their launch in 1962, the world’s favourite flip flop brand sells 200 million pairs across the globe every year – more than any other maker. The flip flop is the ultimate men’s casual footwear, teamed with jeans, linen trousers or shorts, depending on your look, and certainly not reserved... Read More

The story behind the most popular flip-flop brand – Havaianas

Havaianas is one of the world’s most famous brands of footwear, specialising in flip-flops. Although originally catering for Brazil’s working class, this brand of footwear now appeals to every class on a global scale. Humble beginnings Havaianas started life back in 1962, where a basic flip-flop design with white soles and blue, black or yellow straps was sold in street markets in Brazil. A staple for the poor, these flip-flops – the name translates as ‘Hawaiian’ in Portuguese – were regarded as a necessity for the needy, alongside essentials such... Read More

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Department Focus: Footwear

A pair of designer shoes is sometimes all it takes to take an outfit from drab to fab in the most simple, yet effective way. At Designerwear we have an impressive collection of different types of footwear to suit all occasions and outfits. Classic lo-top trainers are an essential in any man’s footwear collection due to their lasting style, wearability and comfort. For a pop of colour, activewear brands Onisuka Tiger and New Balance have encompassed contrasting colours with the traditional sports style sneaker, while those who enjoy the crisp... Read More