Ready to decipher menswear lingo, such as Marshall Artist?

When you flick through the menswear fashion pages, do you wonder what is really meant by terms such as ‘sartorial’ or ‘heritage’? Do you sometimes feel that the fashion world is speaking a different language to you? Fashion lingo can change as fast as text speak or street phrases. Some phrases are a simple way to explain a look, whilst others are a distraction from the truth. Let’s see what to look out for and what it really means.

Heritage

When menswear is said to have a heritage style, it does not necessarily mean that it was made by a historic and established brand such Barbour; instead, it simply means that the style has a long tradition. Clothes that have heritage can include something as simple as a blazer, an Oxford shirt or a pair of tweed trousers. There is nothing wrong with heritage. It is a great look, but don’t be fooled into thinking it means something it doesn’t.

Made in England

The fact that something has been ‘made in England’ is meant to signify a number of things. The first is that it has heritage or provenance, the idea being that an English firm always has history. In reality, there is no reason an English garment maker should be any more established that one based in Cambodia. Secondly, it is meant to signify a certain level of quality and standards; however, there are certain loopholes behind this phrase. Something can be ‘made in England’ when in reality it was produced mostly elsewhere, with just the finishing touches added in the UK.

Bespoke

In its truest form, something that is bespoke has been made specifically to your requirements, such as a suit tailored to your exact measurements, colour choice and fabric. Today, the term is thrown around in such a way that you may find a company selling you a watch that is bespoke to you simply because you chose between a number of face and strap options.

Sartorial

Coming from the Latin word ‘sartor’, meaning ‘tailor’, this word now means something pretty distinct from its original meaning. A sartorial look could include a pair of brogues, a bowtie and some thick glasses. Sartorial is a nice way of saying ‘geek chic’.

Marshall Artist

Although it sounds like it, a Marshall Artist is not someone who dresses in a bohemian military style; instead, it is a UK brand that epitomises genuine heritage styles with a modern twist.

From sartorial to heritage, words are not always what they seem in the fashion world.

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