Lanvin Prepares for a Creative Shake-up

After 14 years of designing menswear at Lanvin, Lucas Ossendrijver is handing over the creative reins to a new head designer. It’s been suggested that Loewe’s Bruno Sialelli is slated to take over, but as yet Lanvin’s owner, Fosun International, hasn’t confirmed the rumour.

Earlier this year, the troubled French fashion house Fosun International secured major investment from a Chinese conglomerate source. As is usually the case when big money comes to sit at the boardroom table, changes have been afoot.

One major change here appears to be the replacement of Ossendrijver, the long-time creative head honcho, with a new person. And while Fosun International hasn’t published their choice of replacement, sources are pointing to Bruno Sialelli as a likely candidate.

Bruno Sialelli to Take Over at Lanvin

Sialelli is currently the head of menswear at Loewe and has been designing menswear there since 2016. Before joining the Spanish giant, he worked in womenswear at Paco Rabanne, Acne Studios and the much admired Balenciaga.

The Italian designer brings to the table a fresh and new approach to boyswear and menswear. He’s a relatively young designer who studied at Studio Berçot, and many see this move as crucial to the new focus of the brand.

Other Changes in the House

However, Sialelli isn’t the only candidate being discussed. It’s rumoured Lanvin also held talks with designers Simon Porte Jacquemus and Haider Ackermann. Besides this, there has been a behind-the-scenes creative and business shake-up taking place.

LVMH creative Jean-Philippe Hecquet has been taken on as chief executive of the brand. Hiring such a creative force means many spectators are expecting to see more far-reaching changes to the brand and its identity. Lavin has told reporters it intends to reinterpret the brand’s DNA to deliver well-managed and appealing men and boyswear collections in line with customer expectations.

Resurgence in Brand Appeal

For many long-time fans of the brand, there’s hope that Lanvin will return to the look and style of its 2012 peak before Alber Elbaz left the company. However, that’s not to say the brand is unloved now. For smart creative men’s t-shirts and casual shoes, it’s still one of the preferred labels on this site.

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