Brand Focus: Tommy Hilfiger



Founded in 1985, Tommy Hilfiger has become one of America’s most well known brands. This international clothing corporation creates apparel for men, women and children, and have expanded into producing licenced products including homeware, fragrances and accessories. An initial successful focus on casual male sportswear meant that the brand took a more holistic approach to their business plans, including womenswear in their collections from 1996. The Tommy Hilfiger ranges are sold in department and individually branded stores in 90 countries worldwide.

The marketing aspect of the brand became involved in the popular music industry in the 1990’s becoming the main sponsor of tours by artists included Pete Townshend (The Who), Sheryl Crow, Britney Spears and Lenny Kravitz. The classic 90’s fashion of unstructured pieces with oversized logos meant that Tommy Hilfiger pieces gained popularity in the ‘preppy style’ fashion lovers. Worn by hip-hop stars admired by teenagers everywhere, such as Snoop Dogg, P Diddy and Coolio, the clothes were often sold out following a live appearance of the rappers wearing the t-shirt or sweatshirt.

With designs that never go out of style, clothing from Tommy Hilfiger are extremely wearable and a good choice to have in your wardrobe a reliable addition to any outfit. Main colour schemes of navy, black, white with the occasional pops of colour are synonymous with this brand. Small details that include striped or contrasting colour piping and the brand’s simplistic, yet instantly recognisable, logo have helped pieces from the range become known for its smart casual vibe. The menswea

r collection is reflective of the company’s casual and youthful attitude and are worn by young men everywhere.

At Designerwear, we have an assortment of half-zip sweatshirts, polo shirts and V-neck jumpers which are available in the usual trademark colour scheme. For a more vibrant look, we also have polo shirts in bright orange, red and green. Pair your Tommy Hilfiger garment with jeans or jogging bottoms for an instantly informal, yet chic, finished look.

The clothing that Tommy Hilfiger creates remains just as relevant in the contemporary menswear industry as it did 30 years ago, which just goes to show how the brand has stood the test of fashionable time. Check out the full range of Tommy Hilfiger clothing at Designerwear today.

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