The hoodie has been much maligned over recent years due to its unfortunate and unfair associations, but it has been a true fashion icon for nearly 3 decades now and no wardrobe is complete without a hoodie. Since the demise of the cardigan, the hoodie has supplanted it as the first choice for a practical alternative to the jumper.
Stylewise, there are broadly two trends - the dressing-down, grey and subdued look and the colourful, heavily branded style. Depending on your prediction for brands, you could choose almost anything from Franklin and Marshall for the timeless all-American look or any one of Gio Goi's hoodies if you want to look a little flasher and more modern.
