Guide London is an extremely distinguished brand across the fashion industry, especially in Britain – where their journey began. It all started in Petticoat Lane, which is situated in the ‘rag trade’ area of East London. Guide London had set out to create a revolutionary and unprecedented menswear brand by combining haute-couture with casual styles. It was here that their first shot of stardom within the fashion world occurred as they began to become a strong brand in the menswear market.
Popularity came almost instantaneously and it was not long from the start of the brand that they began shipping their products in wholesale across the UK and onto European fashion cities. Their quick popularity was due to the uniqueness and innovation of their menswear attire as a whole. Guide London has a distinctive design and stuck to their traditional, British roots.
Since the brands founding in 1988 they have managed to excel in various areas of menswear and built a strong relationship with retailers across the world. Their meticulous attention to detail and overall quality of materials and product designs has allowed them to gain respect from some high-end fashion savvy’s. Upon this, the Guide London clothing brand ended up winning the extremely prestigious BKCEC British Apparel Export Award in 1996 – which they consider a well-deserved and rewarding victory.
Initially, their menswear brand was not directed to all sections of menswear – until 2005 when their managing director brought further changes to the exponentially increasing brand. Introducing ranges such as men’s trousers, waistcoats and jackets has changed the brand and allowed them to gain a larger audience.
Our collection of Guide London clothing includes some of the most fashionable and stylish menswear designs on the market. Their main aim is to provide comfortable, affordable yet stylish attire for men and they do not fail to impress. Available for a wide variety of occasions and seasons, an item from our Guide London men’s clothing is a great investment into any man’s wardrobe. Additionally, there is a wide variety of styles and colours available to suit every man’s unique personality and style.
If you find this collection aesthetically pleasing then you may want to delve deeper into the brand by viewing our collection of Guide London shirts and Guide London polo shirts at Designerwear.
