Fred Perry

Fred Perry has fast become a brand of the moment with its laurel motif as a recognisable brand logo. Fred Perry originated within the tennis world for those players who didn't want to wear the ill fitting styles that were available at the time. The brand saw an opportunity and cleverly marketed itself in association with Wimbledon and with all the publicity the brand logo became instantly recognisable.

Customers loved the pique polo and wanted it, thus the twin tip pique polo shirt was born joining the fashion and the sportswear industry. Fred Perry as a brand have developed through the years and now includes ladieswear, footwear and accessories however their heritage remains key in their success along with a long list of celebrity followers making them a brand that it here to stay.